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Burt’s Bees Apologizes For Holiday Ad Featuring Black Family Without A Father

Burt’s Bees has apologized for a holiday ad featuring families that many are calling careless and offensive.

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Burt's Bees holiday ad controversy
Burt's Bees

Burt’s Bees has apologized for a holiday ad that many are calling careless and offensive.

Burt’s Bees ad causes outrage

The Amazon ad features families in holiday traditional matching pajamas. But if you haven’t seen the ad, you might be wondering what the uproar was all about.

The outrage stems from the company slovenly representing a stereotype. The Black family was photographed without a father, compared to their counterparts pictured.

Apology

The brand tweeted an apology Thursday after receiving a great deal of backlash.

Burt’s Bees Apologizes For Offensive Holiday Ad Featuring Black Family

Burt’s Bees Twitter Screenshot

“We are so deeply sorry. We have learned a lot this year about impact and intent. Our intent was never to promote an awful stereotype about black families or to inflict hurt upon anyone. We understand that even so, there is an impact and this image causes harm,” the company said.

Burt’s Bees said real families were photographed and claims that the photoshoot conflicted with the Black dad’s work schedule.

Burt’s Bees Apologizes For Offensive Holiday Ad Featuring Black Family

“We promise that this one post is not indicative of our core values, and we hope that you’ll see that by diving deeper into our website and our social channels,” the statement continued.


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Unheard Voices is an award-winning news magazine that started in 2004 as a local Black newsletter in the Asbury Park, Neptune, and Long Branch, NJ areas to now broaden into a recognized Black online media outlet. They are the recipient of the NAACP Unsung Hero Award and CV Magazine's Innovator Award for Best Social Justice Communications Company.

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Black Excellence

Inside the 17th Annual ESSENCE Black Women in Hollywood® Awards

Hosted by Clifford “Method Man” Smith, the star studded event premiered March 15, exclusively on the Oprah Winfrey Network (OWN).

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17th Annual ESSENCE Black Women in Hollywood Awards
LOS ANGELES, CALIFORNIA - MARCH 07: (L-R) Danielle Brooks, Nkechi Okoro Carroll, and Kathryn Busby attend the 2024 ESSENCE Black Women In Hollywood Awards Ceremony at Academy Museum of Motion Pictures on March 07, 2024 in Los Angeles, California. (Photo by Robin L Marshall/Getty Images for ESSENCE)

Get a look inside the 17th Annual ESSENCE Black Women in Hollywood Awards.

Hosted by Clifford “Method Man” Smith, the star studded event premiered March 15, exclusively on the Oprah Winfrey Network (OWN).

About ESSENCE Black Women in Hollywood Awards

The ESSENCE Black Women in Hollywood honors women who are making their undeniable mark in film and television and amplifies their strides in defining what it means to be a Black woman in Hollywood.

Honorees

This year’s honorees and entertainment industry trailblazers include Academy Award nominated actress & Grammy Award winner, Danielle Brooks, six-time Grammy nominated singer and leading-actress Halle Bailey, acclaimed screenwriter and showrunner of All American, All American: Homecoming and Found, Nkechi Okoro Carroll, and industry powerhouse & President of Original Programming for STARZ, Kathryn Busby.

Check out some photo highlights inside the 17th ESSENCE Black Women in Hollywood Awards

For more, please visit http://www.essence.com/bwih2024


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U.S. Virgin Islands Announces the Performance Line-up for St. Thomas Carnival Village Featuring Shaggy, Sizzla, Patrice Roberts, and Machel Montano

The Village will be headlined by Caribbean superstars Shaggy, Patrice Roberts, Sizzla Kalonji, Kes, and Machel Montano, who will kick off the six-night free Village concerts on Monday, April 29.

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St. Thomas Carnival Village

The U.S. Virgin Islands Department of Tourism and Division of Festivals has announced the performance line-up for the 72nd Annual St. Thomas Carnival Village.

72nd Annual St. Thomas Carnival Village

The Village will be headlined by Caribbean superstars Shaggy, Patrice Roberts, Sizzla Kalonji, Kes, and Machel Montano, who will kick off the six-night free Village concerts on Monday, April 29.

“The anticipation around this year’s St. Thomas Carnival is at an all-time high, and the Village night performers reflect the continued influence and growth of our territory’s three carnivals,” exclaims USVI Department of Tourism Commissioner Joseph Boschulte.

Center Stage

Adam O, Rudy Live, Temisha, Karnage, Blind Earz, VIO International, and Spectrum Band are among the performers who will take center stage to represent the U.S. Virgin Islands.

“Every year, our goal is to pay homage to the vast Virgin Islands and Caribbean culture that is at the cornerstone of these annual celebrations for natives and visitors alike,” added USVI Division of Festivals Director Ian Turnbull.

Haitian kompa band VAYB and Dominican salsa orchestra Chiquito Team Band will provide a cross-cultural immersion of sound, highlighting the diverse musical interests of Virgin Islands residents.

First-time performers

Rounding out the village are a few first-time performers in the territory, including TeeJay, Jada Kingdom, and Kollision Band, and returning favorites Edwin Yearwood and Krosfyah, and Grandmasters.

Kids Night Out Village Night

This year, the Division of Festivals will host its first Kids Night Out Village Night, with activities including the Toddlers Derby, Best Dressed Doll, and performances by TMK and OTB.

More information on 72nd Annual St. Thomas Carnival Village

For up-to-date information about the 72nd Annual St. Thomas Carnival, visit https://www.instagram.com/usvifestivals/.


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Online romances get a dose of reality in OWN’S all-new love & relationship series ‘The Never Ever Mets’ 

Hosted by Ta’Rhonda Jones, this 10-episode series features seven couples who have been virtually dating for some time and believe they may have found lasting love – only they have never met each other in person.

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The Never Ever Mets Series TV Show

OWN: Oprah Winfrey Network has announced an all-new relationship series that takes online dating into the real world, The Never Ever Mets.

About The Never Ever Mets Series

Hosted by Ta’Rhonda Jones, this 10-episode series features seven couples who have been virtually dating for some time and believe they may have found lasting love – only they have never met each other in person! Now, they’re meeting face-to-face for the very first time and sharing a house together for three weeks to see if their internet love can survive off the screen and in real life.

Synopsis

As all seven couples convene under the same roof, dating in person rather than through their computers or phones quickly proves to be the biggest challenge yet.

While many couples have been years in the making, some quickly find the in-person relationship is not what they anticipated.

To test the strength of their love connections, the group participates in a series of fun and flirty relationship activities, couples therapy and for some, a trip to the “boom boom room.” But visits from discerning loved ones, meddling opinions and tension from others in the house challenge their bonds even further. At the end of their stay, some will go home together…and some will be signing off for good.

Premiere

The series premieres on Friday, April 19 at 8pm ET/PT, on the OWN Network.

Check out the trailer below:


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