Culture
Burt’s Bees Apologizes For Holiday Ad Featuring Black Family Without A Father
Burt’s Bees has apologized for a holiday ad featuring families that many are calling careless and offensive.
Burt’s Bees has apologized for a holiday ad that many are calling careless and offensive.
Burt’s Bees ad causes outrage
The Amazon ad features families in holiday traditional matching pajamas. But if you haven’t seen the ad, you might be wondering what the uproar was all about.
The outrage stems from the company slovenly representing a stereotype. The Black family was photographed without a father, compared to their counterparts pictured.
Apology
The brand tweeted an apology Thursday after receiving a great deal of backlash.
Burt’s Bees Twitter Screenshot
“We are so deeply sorry. We have learned a lot this year about impact and intent. Our intent was never to promote an awful stereotype about black families or to inflict hurt upon anyone. We understand that even so, there is an impact and this image causes harm,” the company said.
Burt’s Bees said real families were photographed and claims that the photoshoot conflicted with the Black dad’s work schedule.
“We promise that this one post is not indicative of our core values, and we hope that you’ll see that by diving deeper into our website and our social channels,” the statement continued.
Discover more from Unheard Voices Magazine®
Subscribe to get the latest posts sent to your email.
Detroit artist K Salt releases new music “Can’t Deny”
Cyclist Tofik Beshir, 19, shows major progress after traumatic training crash in North Carolina
Late Cambridge professor Jason Arday cleared of plagiarism again
Black Public Media’s “AfroPoP” series presents 100th film: “Paradox,” which confronts Minneapolis policing history
Louisiana teen becomes first child functionally cured of sickle cell disease
VP of Detroit funeral home found dead days after family said mother was mistakenly cremated
Justice for Nolan Wells Reward Fund raises $300k
Buried history: Documentary uncovers Black slave cemetery hidden under Staten Island shopping center
Atlanta University Center students marched to demand justice for Nolan Wells
What happened to Chantel Brooks? Police, family continue to seek answers for woman missing since July
Woody Shaw’s Avant‑Garde ‘Song of Songs’ returns to vinyl after 50 years through Jazz Dispensary’s Top Shelf Series
Kansas City’s Copper Boyz Ranch provides youth violence‑prevention through horsemanship
Nolan Wells’ family demands ‘thorough’ investigation: “What we’ve been told does not make sense”
Peabo Bryson, Grammy‑winning voice behind two Disney classics, dies at 75
OWN greenlights first-ever ‘Belle Collective’ spinoff Belle Collective: Birmingham
-
Culture2 weeks agoNXT Awards return to Atlanta Oct. 25
-
Community2 weeks agoOperation Christmas Child will open drop‑off locations across the U.S
-
Entertainment2 weeks agoOWN for the Holidays returns with new movies
-
Real Voices2 weeks agoNewly released phone records reveal how Nolan Wells’ friends privately discussed his death
-
Social Justice2 weeks agoFamily of Cal State Fullerton student who died at unaffiliated fraternity event pushes for safety reform
-
Music2 weeks agoBaltimore artist MIDDEKO releases new single “FALLINLUV”
-
Music2 weeks agoBaron Von Alias drops “Lost In Translation” with Keith Murray and Tash
-
Social Justice1 week agoNorth Carolina A&T, UNC Greensboro and Bennett students march nearly an hour after campus voting sites removed